Coco Applewhite and Melvin Ebron are the co-founders of The Little FAT Girl (TLFG) — a Black-owned brownie brand and community movement built on one bold belief: your love for food deserves to be celebrated loudly and proudly.
Their story starts exactly where you'd expect — in a college cafeteria at Temple University. Two foodies, one friendship, and years of dinner dates and late-night snack runs later, that friendship became a love story and the love story became a brand. Coco brings the creativity: a lifelong baker from Hackensack, NJ whose passion for hospitality, flavor, and the joy of feeding people has only grown stronger through every season of her journey — including the hard ones. Melvin brings the infrastructure: a Harlem native with deep roots in retail, branding, and operational systems whose refined palate and entrepreneurial instincts have been the backbone of TLFG's growth from day one.
When the pandemic hit, demand for their brownies didn't slow down — it ignited a relaunch. Coco and Melvin answered with a clear mission: build a brownie empire, celebrate food lovers everywhere, and inspire Black women and men to chase their dreams and build lasting legacy through work that actually means something. TLFG is the kind of brand BFAM was made to spotlight — rooted in community, driven by flavor, and fueled by the belief that food is how we become family. The brand is only getting started.
